Next Program May 26, 2009 Monthly Meeting

Melinda Sigal

LEARN HOW TO BE A LINKEDIN SUPERSTAR
Are you a member of LinkedIn but wonder what all the fuss is about? Are you curious about how LinkedIn can build and manage relationships?  If you’re interested in quickly learning how to use these tools to help supercharge your sales, don’t miss our next APWN luncheon.  Social media and LinkedIn expert, Melinda Sigal, will teach you how to use LinkedIn to find new customers and business partners, serve current customers better, and connect with people who can help you meet your goals. Most importantly, you will have a tool to measure your results.

At this interactive session, you will learn how to:
• Craft a good professional profile
• Be found, make yourself “search-able” and leave a positive first impression
• Develop your own strategy for using LinkedIn to build your network of relationships
• Utilize LinkedIn’s privacy/access controls to attract people and handle unwanted attention
• Embrace and exploit advanced features: Recommendations, Questions and Groups
• Combine your face-to-face event networking with your LinkedIn on-line networking
• Hunt for NEW BUSINESS using LinkedIn
• Promote YOUR brand on LinkedIn

So don’t miss this powerful and practical learning opportunity … Come prepared to power-up your profile and bring lots of questions.  See you May 26, 2009. Make your reservation today!

ABOUT MELINDA SIGAL
Melinda has been a pioneer in corporate marketing, innovation and transformation for over three decades. Founder/CEO The Sales & Marketing Connection, an integrated marketing and sales consultancy for companies needing to outsource their strategic marketing, branding, promotions, WOMM, event management and sales/business development, she is known as a strategic visionary and sales guru. As a rainmaker focused on ROI, her passion is to help her clients find and create their strategic voice while defining what makes them unique, their value proposition/niche, and then she helps develop programs, partnerships, and alliances that result in notable new business. She has worked with top brands and companies including Fox, NBC, Disney, Universal, Chevrolet, Saab, Dodge, Cadillac, General Motors, Kraft, Procter & Gamble and more. Melinda is also an avid networker and is adept at building relationships online and in person, and enjoys her special ability of being a “connector” - knowing interests, skill sets and needs, and being able to bring individuals together to make great things happen. Melinda was an early adopter of LinkedIn, FaceBook, YouTube, Twitter and other social networks, looking at ways to integrate new media into marketing a brand/business. Today she has almost 9,000 connections on LinkedIn and over 1,500 friends on FaceBook, and tweets about marketing branding, and social media. You can follow at http://www.linkedin.com/in/integratedmktgbrandingpromowiz, http://twitter.com/melindasigal, and http://www.facebook.com/people/Melinda-Sigal/895715236